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	<title>Emiliano Carlucci&#039;s Blog &#187; Steve Ballmer</title>
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	<description>Internet, Technology and Random Thoughts</description>
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		<title>The Microsoft job, final cut</title>
		<link>http://www.emilianocarlucci.com/the-microsoft-job-final-cut</link>
		<comments>http://www.emilianocarlucci.com/the-microsoft-job-final-cut#comments</comments>
		<pubDate>Thu, 07 May 2009 22:14:24 +0000</pubDate>
		<dc:creator>Emiliano</dc:creator>
				<category><![CDATA[Internet Economy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[licenziamenti Microsoft]]></category>
		<category><![CDATA[Steve Ballmer]]></category>

		<guid isPermaLink="false">http://www.emilianocarlucci.com/?p=134</guid>
		<description><![CDATA[Steve passa alla fase 2. Bisogna capirlo&#8230; sta mettendo da parte per fare la spesa a Sunnyvale.
Leggi la comunicazione ufficiale (via All Things Digital).
From: Steve Ballmer
Sent: Tuesday, May 05, 2009 5:43 AM
To: Microsoft &#8211; All Employees (QBDG)
Subject: Update: Realigning Resources and Reducing Costs
In January, in response to the global economic downturn, I announced our plan [...]]]></description>
			<content:encoded><![CDATA[<p>Steve passa alla fase 2. Bisogna capirlo&#8230; sta mettendo da parte per fare la spesa a Sunnyvale.</p>
<p>Leggi la comunicazione ufficiale (via All <a href="http://kara.allthingsd.com/20090122/steve-ballmers-entire-memo-to-the-microsoft-troops-about-layoffs-and-weak-results/" target="_blank">Things Digital</a>).</p>
<p><em>From: Steve Ballmer<br />
Sent: Tuesday, May 05, 2009 5:43 AM<br />
To: Microsoft &#8211; All Employees (QBDG)<br />
Subject: Update: Realigning Resources and Reducing Costs</em></p>
<p><em>In January, in response to the global economic downturn, I announced our plan to adjust the company’s cost structure through spending reductions and job eliminations. Today, we are implementing the second phase of this plan.</em></p>
<p><em>This is difficult news to share. Because our success at Microsoft has always been the direct result of the talent, hard work, and commitment of our people, eliminating positions is hard.</em></p>
<p><em>Today’s action includes positions in the United States and in a number of countries around the world. In the U.S., affected employees will be notified directly by their managers today. In other countries, local leadership teams will provide more specific information about the impact to their organizations. </em><span id="more-134"></span></p>
<p><em>With this announcement, we are mostly but not all done with the planned 5,000 job eliminations by June 2010. We are moving quickly to reach this target in response to consistent feedback from our people and business groups that it’s important to make decisions and reduce uncertainty for employees as quickly as possible, and so that organizations can concentrate their efforts and resources on strategic objectives.</em></p>
<p><em>As we move forward, we will continue to closely monitor the impact of the economic downturn on the company and if necessary, take further actions on our cost structure including additional job eliminations.</em></p>
<p><em>For those of you directly affected by today’s announcement, I want to thank you for your contribution to Microsoft and assure you that we will continue to provide support as we did during the previous job eliminations.</em></p>
<p><em>And for everyone across the company, I want to reemphasize how much I appreciate the way you have pulled together to help the company respond to this difficult economic environment. There’s no doubt that these are very challenging times. But together, we are making the right choices to ensure that we will continue to deliver great products and position ourselves for strong future growth and profitability.</em></p>
<p><em>Thank you for your continued hard work, commitment, and focus.</em></p>
<p><em>Steve</em></p><p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.emilianocarlucci.com%2Fthe-microsoft-job-final-cut&amp;linkname=The%20Microsoft%20job%2C%20final%20cut"><img src="http://www.emilianocarlucci.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		</item>
		<item>
		<title>Microhoo: l&#8217;elefante partorisce il topolino?</title>
		<link>http://www.emilianocarlucci.com/microhoo-lelefante-partorisce-il-topolino</link>
		<comments>http://www.emilianocarlucci.com/microhoo-lelefante-partorisce-il-topolino#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:33:36 +0000</pubDate>
		<dc:creator>Emiliano</dc:creator>
				<category><![CDATA[Internet Economy]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Microhoo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft adCenter]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://www.emilianocarlucci.com/?p=58</guid>
		<description><![CDATA[Nuove trattative in corso.
They have centered on ways for the companies to pool their advertising efforts, including a possible partnership under which Microsoft would sell search ads for Yahoo, and Yahoo, in turn, would sell display ads on Microsoft properties.
Alcune considerazioni. 

Yahoo Search Marketing (l&#8217;interfaccia) è a dir poco imbarazzante. L&#8217;hai mai provata (anche nell&#8217;era [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_60" class="wp-caption aligncenter" style="width: 450px"><img class="size-full wp-image-60" title="microhoo" src="http://www.emilianocarlucci.com/wp-content/uploads/2009/04/microhoo.jpg" alt="Microhoo" width="440" height="100" /><p class="wp-caption-text">Microhoo</p></div>
<p><a href="http://www.nytimes.com/2009/04/11/technology/companies/11soft.html?_r=2" target="_blank">Nuove trattative</a> in corso.</p>
<p><em>They have centered on ways for the companies to pool their advertising efforts, including a possible partnership under which Microsoft would sell search ads for Yahoo, and Yahoo, in turn, would sell display ads on Microsoft properties.</em></p>
<p>Alcune considerazioni. <span id="more-58"></span></p>
<ul>
<li><strong>Yahoo Search Marketing</strong> (l&#8217;interfaccia) è a dir poco <strong>imbarazzante</strong>. L&#8217;hai mai provata (anche nell&#8217;era post Panama)? Se gli advertiser di Yahoo potessero utilizzare <strong>Microsoft adCenter</strong> e pianificare tanto sulle property di Yahoo quanto su quelle di Microsoft, probabilmente prenderebbero due piccioni con una fava: aumenterebbero la propria <strong>reach</strong> e userebbero un tool di search marketing che, quanto ad <strong>usabilità</strong>, non ha nulla da invidiare a Google AdWords.</li>
</ul>
<ul>
<li>Quanto detto sopra per il paid search vale, a parti invertite, per il <strong>display</strong>.</li>
</ul>
<ul>
<li>Sono d&#8217;accordo con <a href="http://mediamemo.allthingsd.com/20090319/live-from-new-york-microsoft-ceo-steve-ballmer/" target="_blank">Steve Ballmer</a>. <em>It’s really about getting the pooled volume, because you actually can improve your product faster if you have more users.If you have more advertisers, you can improve the product as well. There are returns to scale. And putting the scale together is valuable.</em></li>
</ul>
<p>Ciò detto, l&#8217;accordo fa paura a Google come Franceschini a Berlusconi. Ci vuole molto di più per pensare di scardinare il monopolio della big G.</p>
<p>Se potessi giocare con i soldi degli altri, ecco cosa auspicherei:</p>
<ol>
<li>Microsoft acquisisce Facebook.</li>
<li>Yahoo acquisisce Twitter.</li>
<li>Microsoft acquisice Yahoo.</li>
<li>Twitter diventa la social search di Facebook.</li>
<li>Microhoo realizza la vera Universal Search.</li>
</ol>
<p>Sogno di una notte di mezza primavera&#8230;</p><p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.emilianocarlucci.com%2Fmicrohoo-lelefante-partorisce-il-topolino&amp;linkname=Microhoo%3A%20l%26%238217%3Belefante%20partorisce%20il%20topolino%3F"><img src="http://www.emilianocarlucci.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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